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Zestos Coffee

School Project - 2018

Zestos is a fictional brand of ground coffee and k-cups that would be sold in grocery stores. The aim was to elevate coffee sold at an affordable price point to provide a cheaper alternative to high-end coffee.


Taking inspiration from topographical maps at high elevations where coffee grows, the line work creates a strong visual element that links the packages together. This combined with the colours used to distinguish the roasts from each other forms a strong visual identity to make the brand easily recognizable.

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