Zestos is a fictional brand of ground coffee and k-cups that would be sold in grocery stores. The aim was to elevate coffee sold at an affordable price point to provide a cheaper alternative to high-end coffee.

 

Taking inspiration from topographical maps at high elevations where coffee grows, the line work creates a strong visual element that links the packages together. This combined with the colours used to distinguish the roasts from each other forms a strong visual identity to make the brand easily recognizable.